The Fragrances of the Fire - Here they are, inspired by travel notes in a leather-bound notebook as ancient and well-worn as the knowledge of our craft (passed down for three generations): two new creations, perfumes with notes of memory and soul, perfectly capturing the emotions. These perfumes represent two more steps in this marvellous and ongoing journey, towards the magnificence of fire and emotions of fantastical experiences and encounters.
Tiziana Terenzi is a family owned Italian niche brand of fragrances. It was established as Cereria Terenzi in 1968 in Cattolica, in a space of 16 square meters, upon the enthusiasm of its founder, Evelino Terenzi, who, through innovation, continued a family tradition: his father, Guglielmo, participated in the foundation of a waxworks that produced devotional and Paschal candles for churches. With the help of his wife, Luigia Mancini, he set up an artisan laboratory in a small room of the big family home; the first brick in what would become a tale of over 40 years, passed down to the current day, generation by generation.
Evelino Terenzi’s children, Tiziana and Paolo are now the owners of the brand. Tiziana Terenzi is the designer, while Paolo Terenzi is the nose and the president of company.
Tiziana Terenzi is a new fragrance brand. The earliest edition was created in 2012 and the newest is from 2014. The nose who worked on the fragrances is Paolo Terenzi.
The creation of these perfume essences comes from the never-ending quest to depict and capture emotions. These perfumes embody the powerful Faustian desire to try to hold on to a beautiful moment, and the constant exploration of the “self and the non-self”. The perfume uses its full power to evoke the experience of being by the fire – a moment which represents a life lived to the fullest and intense, squeezing the last drop, living in the moment – the sharing of an intimate moment with the rest of the cosmos. All the evocative essences of a beautiful memory are trapped inside the precious olfactory molecules, forever etched in our minds.